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BG&A in the media [#3] - Capital April 2025


At a time when companies are investing massively in their digital transformation, controlling IT costs has become a crucial issue. Yet a gap persists between technical and financial teams, hampering project efficiency and return on investment. This is where BG&A, a European consulting firm founded in 2022, comes in.



Translator for IT architects and financial managers


BG&A's raison d'être is to build bridges between technology, finance and strategy, and to act as a facilitator at their interface. Its added value: knowing how to speak the language of IT architects, managers and financial managers. “We are translators”, says Alexandre Gay, founder of the firm. BG&A has the rare know-how to create a common vision between these players with distinct skills.


The primary concern of IT departments? That the technology works. Finance departments? That investments fit within budgets. Getting these two worlds to communicate is often complicated. Each has its own priorities and operates in silos, with no dialogue on transformation projects. The managers themselves are generally not equipped to create links.


Focused on strategy, executives talk to executives, IT talks to IT, and finance talks to finance. The success of IT transformation projects, and the optimization of budgets and investments, depend on the fluidity of their communication.



Strategic vision and field expertise


With people in Berlin, Geneva, Paris and London, BG&A offers tailor-made solutions. "I created this firm to fill the gap in the supply of tailored solutions for companies. IT strategist firms focus on project management, purely financial firms are unfamiliar with IT issues, and strategy consulting firms have a wide-angle approach," explains Alexandre Gay.


With its strategic vision and operational field expertise, BG&A offers a unique positioning. Its in-depth understanding of technical aspects and its ability to integrate them into a strategy enable it to maximize return on investment (ROI).



Negotiating and managing IT costs


Project costing is the core business of this atypical firm specializing in “IT Financial Management”. Its expertise covers the negotiation and management of IT costs. One of its areas of expertise is determining total cost ownership (TCO), taking into account all the costs of owning or adopting a technology.


The smooth running of projects requires finely-tuned analysis. To compare cloud costs with those of a datacenter, for example, you need to take into account early termination costs. What happens in the event of immediate change? What if the transformation takes place a year from now? “To facilitate the manager's decision, it is necessary to build several dynamic models,” notes Alexandre Gay. For example, many companies are wondering about the transition from a traditional way of working to agile working. BG&A reveals the impact of this type of project on costs and employee availability.


Its in-depth knowledge of the IT world enables BG&A to discern the relevant technological developments. "You're going to invest X million in the cloud, but increase the flexibility of your IT infrastructure. This investment will be recouped in X years". Factual, rational arguments that convince financial teams and boards alike.


Contact : +41 78 304 42 37





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